BRAND EXTENSION: BAR & SHIELD GROOMING LINE BY HARLEY DAVIDSON
If you can’t feel the wind in your hair, we’ve got a pomade to help you pretend.
(spec work)
PRODUCT
Harley Davidson introduces Bar & Shield: a line of grooming products for the man who’s mild at heart, but wouldn’t mind being mistaken for wild - and handsome enough to get a pass for it.
The sexy photo to the left gives you an idea.
For more Bar & Shield action, check out the brand book.
MOBILE MICROSITE
Harley will create a microsite that will scan user-uploaded photos for the presence of well-groomed facial hair, and let them know roughly what level of hell-raising society will let them get away with. (Obviously, better facial hair = more hell-raising.) Men who score low will be recommended the Bar & Shield products that can improve their score.
<< PHOTO UPLOAD LANDING PAGE
^ PRODUCT REC PAGE: DISAPPOINTING FACIAL HAIR ^
^ PRODUCT REC PAGE: “OKAY” FACIAL HAIR ^
^ PRODUCT REC PAGE: INCREDIBLE FACIAL HAIR ^
SOCIAL
With the #RulesAreBS hashtag, Bar & Shield wearers can highlight the most egregious hell-raising they’re able to pull off.
AD: Ross Holter
Designer: Carter Dunn