PELOTON BOXING
Ask not what you can do for boxing—but what boxing can do for you.
ROLE: Lead Copywriter
LAUNCH VIDEO
PRE-LAUNCH TEASER VIDEO
The Peloton community asked for boxing for years. Superfans knew exactly which instructors came to the company with boxing experience—so we trusted them to seize on the hint and start the chatter.
INSTRUCTOR SPOTLIGHT VIDEOS
Creative Director: Nicole Karalekas
ACD: Erick Rodriguez
Art Director: Paul Hamann
Designer: Daniel Soares