THE OSCARS
The Youths™ don’t watch the Oscars. But they just might tune in to Rough Cut: a new second screen experience aimed at bringing the metaphorical keg to Hollywood prom.
HOW IT WORKS
INSTA
Instagram ads will let the target audience know what’s up.
Just like real Youths,™ we are on all of the socials, all of the time.
Pizza Boxes
I don’t know about you, but the best way to get me to pay attention to anything in college was free food. Branded pizza boxes will be passed out on campuses – and no one has to sit through a guest speaker.
AD: Alex King
*spec work