TURBOTAX 

Filing your first real taxes feels like a scary new level of adulthood. Do yours on easy mode.

OOH

MICROSITE

TurboTax will program a microsite with quick browser mini-games based off activities similar to those featured in the print campaign. Each time a player completes a round, they’ll unlock upgrades that make the game easier and easier.

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CARNIVAL GAMES + SWAG

TurboTax will set up carnival games at music festivals and street fairs. And when you play the TurboTax way, the games are rigged in your favor. Shooting galleries, claw machines, and strength tests will be set up so that no matter what, players walk home with a prize.

AD: Alex King

*spec work